Now that you have a website (or even before you do), how do you plan to attract visitors to it? Drawing in traffic can be a daunting task, especially in today’s competitive online landscape. Developing an effective Phoenix internet marketing strategy might seem overwhelming at first, but with the right approach, it can be manageable and even enjoyable. Experts from Phoenix Web Design Studio are well-versed in creating tailored marketing strategies that not only drive traffic but also engage and convert visitors into loyal customers. They leverage a mix of SEO, social media, and content marketing to ensure your website stands out and reaches the intended audience.
Phoenix Web Design Studio specializes in creating innovative and user-friendly websites that cater to a wide range of clients. Our expertise in Phoenix internet marketing ensures that your online presence stands out and captures your target audience effectively.
Here are some ways to expand your internet presence and grow your business:
Content Building
Google loves websites that are active and useful to their customers. Perform keyword phrase research to get ideas about what your clients are looking for. Write helpful, entertaining, or inspiring posts for humans based on research. Write articles that other websites might link to (link bait). Consider guest posting and linking opportunities on other websites. Use Competitive Intelligence to see where your competitors are getting their links. Submit press releases to online distribution networks.
In-person Networking
Join professional groups. Attend networking functions. Hand out business cards that have your website address on them. Encourage people to sign-up to be on your mailing list.
Social Media
Determine the best social media platforms for your business needs and capabilities. Facebook, Twitter, Pinterest, and LinkedIn are some to explore. There are many others. Think about where “your people” are and remember there are only so many hours in a day to participate and build relationships. Whichever platforms you choose, research how to use them well for business.
Print Media
Distribute rack cards, posters, brochures, display banners, etc.. Submit press releases to the local paper. Write columns.
Consider Radio, Theaters, TV
Get interviewed. Place ads. Get on a Podcast.
Volunteer
Volunteering your business services or your time for a good cause gets you around other professionals who appreciate your skills/time/commitment and may reward you with their business or referrals. Oftentimes, there may be advertising opportunities given to sponsors. We can build a marketing strategy that would include chances to volunteer in and around Phoenix, AZ with your business and promote your brand.
Keep Track
Make sure you have a way to track your marketing dollar. When people call you, ask them how they found you or how they heard about you. Use unique web pages, phone numbers, or email addresses to track leads. Create unique offers for each advertising campaign. If your new client was referred to you by someone else, reach out to that person with a Big Thank You. Nurture that relationship.
Statistics
Keep an eye on your website statistics. Notice what pages are visited the most. Make sure they are stellar. Examine pages with a fast bounce and explore ways to increase the time visitors spend on these pages.
—————————————————
Need an AMAZING website?
Call us today at (928) 300-9147 to schedule your FREE 30-minute consultation about your digital marketing strategy with Phoenix Web Design Studio. We look forward to discussing your internet needs with you and designing a superior WordPress website that is perfect for your online presence!
