“Should I use WordPress for my business website?” If you’re contemplating getting a website for the first time or you want to overhaul an existing site, you may find yourself asking this question. It’s certainly a question that we often get at our web design firm in Phoenix.
Almost everyone has heard of WordPress since it is one of the most popular content management systems in the world. About 35% of all websites and more than 20% of all self-hosted sites used WordPress in 2020. Popular websites using WordPress include those belonging to The New Yorker, The Walt Disney Company, and The Official Star Wars Blog.
One of the reasons why this CMS is so popular is that it is open-source software. This means the source code is freely available and anyone can download and modify it. However, there are several other benefits of WordPress. We’ll explore them in this article and show you why WordPress is the best platform for many businesses in Phoenix, AZ.
It Adapts So You Can Make Any Type of Website
WordPress is well known as a blogging solution. If you want a different type of website, you may be wondering why choose WordPress or why WordPress is the best for you. The truth is that while WordPress started as a platform for bloggers, it has evolved tremendously over the years. While you can use it for your company’s blog, you are by no means restricted in the type of website you can create. So what sites use WordPress? You can use WordPress for:
- Online stores
- Membership sites
- Online course sites
- Business websites
- Portfolios
Regardless of which type of site you choose, it will be responsive as long as you choose a modern theme. Responsive design means that your site will automatically be scaled to look great on any device. Since more than half of all web traffic comes from mobile devices like smartphones and tablets, this is very important. Already, you can see why there are so many popular websites using WordPress. However, we’ll explore some of the other benefits of WordPress.
Themes and Plugins Give Full Control Over Your Website
Many of the people who use WordPress don’t have training in programming or web design. Fortunately, you don’t need to know any code to control how your site looks and functions. This is one of the reasons why WordPress is the best solution for many companies in Phoenix, AZ. Whether you have a business site, an online store, or another type of website, you can customize it with a WordPress theme. Themes allow you to upload logos, change the background of your site and the color of the text, and create sliders.
The vast array of plugins is another one of the benefits of WordPress. Plugins provide you with advanced features that don’t come with WordPress or your chosen theme. You can find a plugin to achieve almost anything you want. Some of the most popular programs address SEO, spam protection, eCommerce, and analytics. Themes and plugins are available in both free and premium versions and there are thousands from which to choose.
WordPress is SEO Friendly
By now you should have a clear idea of why using WordPress is so highly recommended. However, we haven’t shared all the benefits yet. If you truly want to reach your ideal audience, your website needs to be optimized for search engines. Several plugins can assist with SEO – the most popular being Yoast. However, WordPress websites naturally tend to rank higher than others because of the way the code is written.
Right out the box, WordPress generates title tags and meta descriptions for pages and posts. This means that search engines can easily find your content and index it and you’ll be in a great position to move up the rankings. If you’re comparing WordPress vs Wix or other platforms, you’ll find that WordPress is the better choice.
WordPress Takes Security Seriously
New security threats pop up constantly so no content management system can be 100 percent secure. However, if you want a site for your company, you need to build it on a platform that puts lots of emphasis on security. WordPress sends out frequent updates and security patches so you can be sure that security is one of the main benefits of WordPress. You can further secure your site with strong passwords and two-factor authentication. These are especially effective if you use an inherently secure platform.
It’s Still Great for Blogging
As we noted earlier, WordPress was initially a blogging tool. It has evolved over the years to become a robust website builder and CMS but it remains an excellent platform for blogs. You’ll be able to write and publish posts quickly as soon as you set up the site. Whether you want a simple blog with just one writer or a full magazine setup with multiple contributors and scheduled posts, you can access the benefits of WordPress.
Why Choose WordPress for Your Business Website
Why do people use WordPress? It’s because it’s one of the best solutions for secure, robust websites. We’ve only highlighted some of the benefits this CMS has to offer. It gives you the ability to easily upload multiple types of content including images, gifs, videos, and so much more. In addition, you’ll join a worldwide community of WordPress users who can help you navigate the platform. If you’re looking for professional WordPress web design services in Phoenix, AZ, and surrounding areas, Phoenix Web Design Studio can help.
